Pouria Ataei has a degree in Agricultural Extension & Education (2009) from the Shiraz University, and an MSc (2012) and a PhD (2019) in Agricultural Extension & Education from the Tarbiat Modares University. I have participated in numerous conferences, more than 60 published papers, worked as a lecturer and also develop his career as an environmental consultant for 7 years, most of them in Consulting Engineering Company.

My research interests are environmental sociology, rural sociology, environmental critical issues, rural health, modern technologies in agricultural education, sustainability learning transfer and innovation adoption.

• Environmental Sociology
• Rural Sociology
• Environmental Critical Issues
• Rural Health
• Modern Technologies in Agricultural Education
• Sustainability Learning Transfer and Innovation Adoption

• Ataei, P., Karimi, H., Behroozeh, S., & Jafari, F. (2025). Effect on authentic leadership on innovation performance of Agriculture Jahad Organization in Kerman province: The mediating role of interpersonal trust and collaborative culture. Results in Engineering, 26, 105002.
• Khoshnodifar, Z., Ataei, P., & Karimi, H. (2025). Challenges of drone development in Iran's agricultural sector: The application of the TOWS analysis. Cleaner Engineering and Technology, 26, 100950.
• Akbari, M., Shafiee, A., Mohammadian, B., Ataei, P., Padash, H., Shahmoradi, M., & Rezaeei, N. (2025). Strategic analysis of establishing a Food Valley in Iran using SWOT method. Journal of Agricultural Science and Technology, 27(2), 249-263.
• Ataei, P., Ghadermarzi, H., Karimi, H., Menatizadeh, M., & Izadi, N. (2025). Understanding the behavioral intention of rural women to engage in green poultry farming: A psychological analysis. Results in Engineering, 25, 104142.
• Ataei, P., Karimi, H., Hallaj, Z., & Menatizadeh, M. (2025). Agricultural waste recycling by farmers: A behavioral study. Sustainable Futures, 9, 100443.
• Yaghoubi Farani, A., Hedayati Nia, S., Shanazi, K., Ataei, P., Naderi Mahdei, K., & Azadi, H. (2024). Soil conservation projects and their consequences: the behavior analysis of Iranian farmers. Environment, Development and Sustainability.
• Menatizadeh, M., Ataei, P., Karimi, H., & Khoshnodifar, Z. (2024). The role of water ethics in the development of water conservation behaviors. Water Conservation Science and Engineering, 9(2), 88.
• Menatizadeh, M., Ataei, P., Karimi, H., & Khoshnodifar, Z. (2024). The cognitive and behavioral processes of water conservation among farmers: the role of responsibility and awareness. Sustainable Water Resources Management, 10, 1-12.
• Aliabadi, V., Ataei, P., & Gholamrezai, S. (2024). The prediction of entrepreneurial alertness among rural cooperatives based on social capital and entrepreneurial passion. Sage Open, 14(3), 1-13. doi:10.1177/21582440241278206
• Karimi, H., & Ataei, P. (2024). An analysis of the perceived effectiveness and upscaling potential of climate-smart agriculture interventions in the Sistan Plain, Iran. Journal of Cleaner Production, 460, 142582.
• Ataei, P., Karimi, H., Hallaj, Z., & Mottaghi Dastenaei, A. (2024). Risks and farmers’ behavior change towards water conservation: A study in the southeast of Iran. Water Supply, 24(3), 723-737.
• Yaghoubi Farani, A., Karimi, S., Sajedi, M., & Ataei, P. (2024). The effect of environmental sustainability orientations and entrepreneurial orientations on the performance of greenhouses. Scientific Reports, 14, 2095
• Ataei, P., Mottaghi Dastenaei, A., Izadi, N., Karimi, H., & Menatizadeh, M. (2024). The predictors of social capital in agricultural consultation, technical, and engineering service companies. Heliyon, 10(1), e23853.
• Ataei, P., Mottaghi Dastenaei, A., Karimi, H., Izadi, N., & Menatizadeh, M. (2023). Strategic sustainability practices in intercropping based family farming systems: study on rural communities of Iran. Scientific Reports, 13, 18163.
• Khoshnodifar, Z., & Ataei, P., Karimi, H. (2023). Recycling date palm waste for compost production: A study of sustainability behavior of date palm growers. Environmental and Sustainability Indicators, 20, 100300.
• Karimi, H., & Ataei, P. (2023). Perceived social risks and farmers’ behavior in using urban wastewater in their farms. Environmental and Sustainability Indicators, 20, 100301.
• Anabestani, A., Jafari, F., & Ataei, P. (2023). Female entrepreneurs and creating small rural businesses in Iran. Journal of the Knowledge Economy.
• Rezaei, A., Karimi, H., Rigifarid, A., & Ataei, P. (2023). Factors influencing academic optimism and its impact on academic achievement of students of agriculture vocational schools in Iran. The Journal of Agricultural Education and Extension, 1-22.
• Rezaei, A., Karimi, H., & Ataei, P. (2023). Behavior toward on-farm food safety: Commercial and exporter pistachio growers. Heliyon, 9(4), e15249.
• Ataei, P., Moradhaseli, S., Karimi, H., & Abbasi, E. (2023). Hearing protection behavior of farmers in Iran: Application of the protection motivation theory. Work, 74(3), 967-976.
• Hosseininia, Gh., Aliabadi, V., Karimi, H., & Ataei, P. (2023). The interaction between exploratory behaviours and entrepreneurial opportunity recognition by agriculture students: The mediating role of strategic learning and mindfulness. Innovations in Education and Teaching International, 1-16.
• Aliabadi, V., Ataei, P., & Gholamrezai, S. (2023). Sustainability of small-scale knowledge-intensive enterprises in the agricultural sector: a focus on sustainable innovators. Journal of the Knowledge Economy.
• Khoshnodifar, Z., Karimi, H., & Ataei, P. (2023). Mechanisms to change farmers’ drought adaptation behaviors in Sistan and Baluchistan province, Iran. Frontiers in Sustainable Food Systems, 7, 1121254.
• Ghadermarzi, H., Ataei, P., Mottaghi Dastenaei, A., & Bassullu, C. (2023). In-service training policy during the COVID-19 pandemic: The case of the agents of the farmers, rural people, and nomads social insurance fund. Frontiers in Public Health, 11:1098646.
• Moradhaseli, S., Ataei, P., Karimi, H., Hajialiany, S., & Norouzi, A. (2023). Designing an economic empowerment model for self-employed women under the MENARID project in Iran. SN Business & Economics, 3(106), 1-20.
• Ataei, P., Sadighi, H., Abbasi, E., & Chizari, M. (2022). Transfer of sustainability training in land and conservation agriculture project: A behavioral study in Iran. Frontiers in Sustainable Food Systems, 6.
• Moradhaseli, S., Ataei, P., Karimi, H., & Hajialiany, S. (2022). Typology of Iranian farmers’ vulnerability to the COVID-19 outbreak. Frontiers in Public Health, 10:1018406
• Ataei, P., Karimi, H., & Es’haghi, S. R. (2022). Socio-cognitive analysis of farmers’ water conservation behavior: The case of the Kavar plain, Iran. Science Progress, 105(4), 1-21.
• Aliabadi, V., Ataei, P., & Gholamrezai, S. (2022). Identification of the relationships among the indicators of sustainable entrepreneurial ecosystems in agricultural startups. Journal of Innovation & Knowledge, 7(4).
• Karimi, H., & Ataei, P. (2022). The effect of entrepreneurship ecosystem on the entrepreneurial skills of agriculture students: The mediating role of social intelligence and emotional intelligence (The case of Zabol University, Iran). Current Psychology.
• Ataei, P., Karimi, H., Klöckner, C. A., Es’haghi, S. R., & Zarei, R. (2022). The promotion of biofertilizer application on farms: Farmers’ intentional processes. Environmental Technology and Innovation, 28, 1-10.
• Karimi, H., & Ataei, P. (2022). Farmers’ cultural biases and adaptation behavior towards drought. Journal of Agricultural Science and Technology, 24(4), 791-807.
• Aliabadi, V., Ataei, P., & Gholamrezai, S. (2022). Farmers' strategies for drought adaptation based on the indigenous knowledge system: The case of Iran. Weather, Climate, and Society, 14(2), 561-568.
• Mousivand, M., Safaei., S., & Ataei, P. (2022). Analysis of agricultural student’s rural entrepreneurial intentions based on the extended theory of planned behavior. Journal of Research and Rural Planning, 11(3), 53-71.
• Anabestani, A., Soleymani, Z., & Ataei, P. (2022). Challenges of physical planning in Iranian villages with emphasis on rural guidance [Hadi] plans. Journal of Research and Rural Planning, 11(1), 103-119.
• Ataei, P., Karimi, H., Moradhaseli, S., & Babaei, M. H. (2022). Analysis of farmers' environmental sustainability behavior: the use of norm activation theory (a sample from Iran). Arabian Journal of Geosciences, 15(9), 1-13.
• Es’haghi, S. R., Karimi, H., Rezaei, A., & Ataei, P. (2022). Content analysis of the problems and challenges of agricultural water use: a case study of Lake Urmia Basin at Miandoab, Iran. SAGE Open, 14(2), 1-15.
• Safi Sis, Y., Rezaei, A., Karimi, H., & Ataei, P. (2022). Modeling antecedent factors involved in behavioral intention towards technology application of genetically modified crops. GM Crops & Food, 13(1), 50-64.
• Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Shahabaldini Parizi, Z., Khosravani, A., Ataei, P., & Cuomo, M. T. (2022). The evolution of food security: where are we now, where should we go next? Sustainability, 14(6), 3634.
• Es’haghi, S. R., Rezaei, A., Karimi, H., & Ataei, P. (2022). Institutional analysis of organizations active in the restoration of Lake Urmia: The application of the social network analysis approach. Hydrological Sciences Journal, 67(3), 328-341.
• Ghadermarzi, H., Ataei, P., Karimi, H., & Norouzi, A. (2022). The learning organisation approaches in the Jihad-e Agriculture Organisation, Iran. Knowledge Management Research & Practice, 20(1), 141-151.
• Ataei, P., Sadighi, H., Aenis, T., Chizari, M., & Abbasi, E. (2021). Challenges of applying conservation agriculture in Iran: An overview on experts and farmers perspectives. Air, Soil and Water Research, 14, 1-12.
• Ataei, P., Sadighi, H., & Izadi, N. (2021). Major challenges to achieving food security in rural, Iran. Rural Society, 30(1), 15-31.
• Gholamrezai, S., Aliabadi, V., & Ataei, P. (2021). Recognizing dimensions of sustainability entrepreneurship among local producers of agricultural inputs. Journal of Environmental Planning and Management, 64(14), 2500–2531.
• Gholamrezai, S., Aliabadi, V., & Ataei, P. (2021). Understanding the pro-environmental behavior among green poultry farmers: Application of behavioral theories. Environment, Development and Sustainability, 23, 16100–16118.
• Yaghoubi Farani, A., Mohammadi, Y., Ghahremani, F., & Ataei, P. (2021). How can Iranian farmers’ attitudes toward environmental conservation be influenced? Global Ecology and Conservation, 31, e01870.
• Ataei, P., Sadighi, H., Chizari, M., & Abbasi, E. (2021). Discriminant analysis of the participated farmers’ characteristics in the conservation agriculture project based on the learning transfer system. Environment, Development and Sustainability, 23(1), 291-307.
• Ataei, P., Gholamrezai, S., Movahedi, R., & Aliabadi, V. (2021). An analysis of farmers’ intention to use green pesticides: The application of the extended theory of planned behavior and health belief model. Journal of Rural Studies, 81, 374-384.
• Moradhaseli, S., Ataei, P., Van den Broucke, S., & Karimi, H. (2021). The process of farmers’ occupational health behavior by health belief model: Evidence from Iran. Journal of Agromedicine, 26(2), 231-244.
• Ataei, P., Ghadermarzi, H., Karimi, H., & Norouzi, A. (2021). The process of adopting entrepreneurial behaviour: Evidence from agriculture students in Iran. Innovations in Education and Teaching International, 58(3), 340-350.
• Ataei, P., Sadighi, H., Chizari, M., & Abbasi, E. (2020). In-depth content analysis of conservation agriculture training programs in Iran based on sustainability dimensions. Environment, Development and Sustainability, 22(8), 7215-7237. doi:10.1007/s10668-019-00484-4
• Aliabadi, V., Gholamrezai, S., & Ataei, P. (2020). Rural people's intention to adopt sustainable water management by rainwater harvesting practices: application of TPB and HBM models. Water Supply, 20(5), 1847-1861.
• Ataei, P., Ghadermarzi, H., Karimi, H., & Norouzi, A. (2020). The barriers hindering the application of the value chain in the context of rural entrepreneurship. Journal of Agricultural Education and Extension, 26(4), 365-382.
• Ghadermarzi, H., Ataei, P., Karimi, H., & Safaei, S. A. (2020). Assessment of social sustainability components in agriculture sector of Iran using a systemic approach. Paddy and Water Environment, 18(3), 547-559.
• Ataei, P., Karimi, H., Ghadermarzi, H., & Norouzi, A. (2020). A conceptual model of entrepreneurial competencies and their impacts on rural youth's intention to launch SMEs. Journal of Rural Studies, 75, 185-195.
• Izadi, N., Ataei, P., Karimi, H., & Norouzi, A. (2019). Environmental impact assessment of construction of water pumping station in Bacheh Bazar Plain: a case from Iran. International Journal of Environmental Quality, 35, 13-32.
• Aazami, M., Izadi, N., & Ataei, P. (2019). Women participation in rural cooperatives in Iran. Rural Society, 28(3), 240-255.
• Aliabadi, V., Ataei, P., Gholamrezai, S., & Aazami, A. (2019). Components of sustainability of entrepreneurial ecosystems in knowledge-intensive enterprises: The application of fuzzy analytic hierarchy process. Small Enterprise Research, 26(3), 288-306.
• Ataei, P., Sadighi, H., Chizari, M., & Abbasi, E. (2019). Analysis of farmers' social interactions to apply principles of conservation agriculture in Iran (Application of Social Network Analysis). Journal of Agricultural Science and Technology, 21(7), 1657-1671.
• Yaghoubi Farani, A., Karimi, S., Izadi, N., & Ataei, P. (2019). Effect of virtual social networks on entrepreneurial behavior of agricultural students. Applied Economics, 51(21), 2326-2335.
• Moradhaseli, S., Ataei, P., Farhadian, H., & Ghofranipour, F. (2019). Farmer’s preventive behavior analysis against sunlight by using Health Belief Model: a study from Iran. Journal of Agromedicine, 24(1), 110-118.
• Ataei, P., Aliabadi, V., Norouzi, A., & Sadighi, H. (2019). Measuring the environmental attitude of agricultural knowledge-based companies’ employees based on socio-cultural components (Study from Iran). Environment, Development and Sustainability, 21(5), 2341-2354.
• Moradhaseli, S., Mirakzadeh, A. A., Rostami, F., & Ataei, P. (2018). Assessment of the farmers’ awareness about occupational safety and health and factors affecting it; a case study in Mahidasht, Kermanshah Province. Health Education & Health Promotion, 6(1), 23-29.
• Ataei, P., Khatir, A., Izadi, N., & Frost, K. J. (2018). Environmental impact assessment of artificial feeding plans: The Hammami Plain in Iran. International Journal of Environmental Quality, 27, 19-38.
• Moradhaseli, S., Ataei, P., & Norouzi, A. (2017). Analysis of students’ environmental behavior in the Agriculture College of Tarbiat Modares University, Iran (application of Planned Behavior Theory). Journal of Human Behavior in the Social Environment, 27(7), 733-742.
• Moradhaseli, S., Sadighi, H., & Ataei, P. (2017). Investigation of the farmers’ safety and protective behavior to use pesticides in the farms. Health Education & Health Promotion, 5(2), 53-65.
• Izadi, N., Norouzi, A., & Ataei, P. (2017). Socio-economic, cultural, physical and ecological impact assessment of Kavar irrigation and drainage network in Iran. International Journal of Human Capital in Urban Management, 2(4), 267-280.
• Zamani, N., Ataei, P., & Bates, R. (2016). The use of the Persian translation of the Learning Transfer System Inventory in the context of agricultural sustainability learning in Iran. International Journal of Training and Development, 20(1), 92-104.
• Ataei, P., & Zamani, N. (2015). Determinants of the transfer of sustainability learning in agriculture sector of Iran. Journal of Agricultural Science and Technology, 17(6), 1437-1447.
• Zamani-Miandashti, N., & Ataei, P. (2015). College students’ perceptions of short message service-supported collaborative learning. Innovations in Education and Teaching International, 52(4), 426-436.

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