This study explores branding and advertising strategies in the global airline industry, focusing on how message appeal and digital platform selection influence audience engagement. Drawing on Integrated Marketing Communication (IMC) and emotional branding theories, the research employs a mixed-methods design that combines quantitative content analysis and qualitative sentiment analysis. A total of 160 social media posts and 480 user comments were collected from Turkish Airlines, Emirates,…

Background: Chronic kidney disease is a progressive condition that affects multiple organ systems, including the respiratory system. Respiratory complications ae more common in CKD. This can significantly increase mortality and morbidity. Early detection is more essential for proper management.

Objective: To evaluate the prevalence and types of respiratory complications among patients with CKD and to assess the association between CKD stage and…

Background: Recreational gym participation has increased rapidly due to growing awareness of fitness and healthy lifestyles. However, improper exercise techniques, inadequate supervision, overtraining, and poor warm-up practices may predispose gym users to musculoskeletal problems.

Objective: To determine the prevalence and pattern of musculoskeletal problems among recreational gym goers.

Methods: A cross-sectional…

Purpose: The purpose of this study is to examine and compare the financial performance of IndiGo Airlines and Emirates, identify how their different business models influence profitability and efficiency, and evaluate their long-term financial sustainability and competitive position in the global aviation industry.

Research Methodology: The study adopts a hypothesis-based research methodology, using quantitative financial data from secondary…

Background: Objective assessment of muscle resistance and muscle spasm in physiotherapy practice remains limited, as clinical evaluation is commonly based on subjective palpation [4, 8]. Compression-based measurement approaches may provide more objective clinical information.

Purpose: To present a preliminary clinical application of the Muscle Compression Resistance Index (MCRI) using the BFpress device in a patient with lumbar muscle spasm…

A 69-year-old otherwise healthy patient, with a history of pterygium excision and an 11×6 mm conjunctival autograft secured with Tisseel fibrin glue in the left eye three months prior, presented for postoperative evaluation following phacoemulsification and intraocular lens implantation performed the previous day.

Corrected visual acuity was 0.3 LogMAR. Slit-lamp biomicroscopy revealed a recurrent nasal pterygium, an old corneal leukoma, and minimal corneal edema. The patient was…

We read with great interest the recently published randomized controlled trial by Krishna Prakash and Muthukrishnant Titled “Comparative Effectiveness of Neuromuscular Re-Education Versus Conventional Strengthening on Sensorimotor Control, Dynamic Knee Stability, Pain Modulation, Gait Performance, and Fall Risk in Geriatric Patients with Knee Osteoarthritis” [1].

The authors should be applauded for tackling an essential and therapeutically relevant problem in geriatric…

Recurrent pregnancy loss (RPL) is a rare occurrence in routine medical practice complicating 1-3% of all pregnancies. They represent a real diagnostic challenge due to the multitude of possible etiologies, and remain unexplained in more than 50% of cases. We report the original observation of a 32-year-old Tunisian woman investigated for six recurrent early miscarriages. The investigations concluded with a dual etiology: Hashimoto's thyroiditis (free thyroxine at 6 pmol/, thyroid stimulating…

Youth crime is a growing national concern in Uganda, reflecting global patterns and country-specific social and economic pressures. This article presents the first comprehensive national overview of youth and juvenile crime from 2017–2024, drawing on Uganda Police Annual Crime Reports, JLOS data reports, and complementary statistical sources. Offences committed by young people aged 12–18 and 18–30 including theft, drug and substance abuse, assault, burglary, robbery, and sexual violence have…

Classical microbiology has long relied on discrete categories to define bacterial species, pathogenicity, and antimicrobial resistance. However, comparative genomics of neglected species reveals the limitations of these rigid frameworks. Using Corynebacterium glucuronolyticum as a paradigm, we argue that these concepts are better understood as functional constructs that depend on genomic, ecological, and clinical contexts rather than fixed biological entities. This perspective challenges…