Dr. Mengyu Li (Emma)

Email: emma_limengyu@sina.com

Specialization

• Media effect; Audience analysis; Culture studies
• Cultural tourism and cultural innovation
• Health communication; Public health

Mailing Address Department of Network and New Media, School of Journalism and Communications, Henan University of Technology, Zhengzhou 450001, China

Academic Qualifications

• PhD in Mass Communication, Universiti Putra Malaysia, Malaysia, 2023
• Master of Journalism and Communication, Zhengzhou University, China, 2015
• Bachelor of Arts in Radio and Television Journalism, Nanjing Forestry University, China, 2013

Academic Teaching Experience

• 2023–present: Institute Associate Professor/Master's Supervisor, Henan University of Technology
• 2023–present: Adjunct Associate Professor/Master's Supervisor, Nanjing Forestry University
• 2016–2023: Lecturer, Henan University of Animal Husbandry and Economy
• 2015–2016: Lecturer, Hubei University of Arts and Science

• Public Health
• Health Communication
• Cultural tourism and cultural innovation
• Media Effect; Audience Analysis; Culture Studies

• Li, M., Li, N., & Liu, N. (2025). Douyin short-video discourse narrative for the "Yellow River Basin Intangible Cultural Heritage Season". Journal of Cultural Heritage (Under review).
• Xu, A., Li, M., & Ly, Y. (2025). Intangible cultural heritage content on Douyin and cultural identity. Digital Scholars in Humanities (Accepted).
• Li, M., Li, N., Ruan, Q., & Darweesh, A. R. A. S. (2025). Media platforms and COVID-19 vaccination behavior. Journal of Computational Methods in Sciences and Engineering.
• Li, M., Wang, S., & Darweesh, A. R. A. S. (2025). Fitness mobile apps and workout behavior. PLOS ONE.
• Li, M., Liu, H., & Li, Y. (2025). Microblogging-based evaluation index for sports events. Intelligent Decision Technologies.
• Li, M., et al. (2023). Guanxi capital and local identity via WeChat. Technological Forecasting and Social Change.
• Li, M., & Li, N. (2023). HIV-preventive intentions among hookup app users. Frontiers in Psychology.
• Ruan, Q., Li, M., et al. (2023). Human-computer interaction and Taobao service quality. International Journal of Computer Interaction.
• Li, M., et al. (2023). Audience satisfaction of Chinese documentary programs. International Journal of Research in Business and Social Science.
• Li, M., et al. (2022). Celebrity-endorsed environmental ads and green economy. Technological Forecasting and Social Change.
• Li, M., et al. (2022). Social mobile games and left-behind children. Frontiers in Public Health.
• Wang, S., Ibrahiem, M. H., & Li, M. (2022). Alipay users and Ant Forest campaign. International Journal of Environmental Research and Public Health.

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