WebLog Journal of Aviation

This study explores branding and advertising strategies in the global airline industry, focusing on how message appeal and digital platform selection influence audience engagement. Drawing on Integrated Marketing Communication (IMC) and emotional branding theories, the research employs a mixed-methods design that combines quantitative content analysis and qualitative sentiment analysis. A total of 160 social media posts and 480 user comments were collected from Turkish Airlines, Emirates,…

Purpose: The purpose of this study is to examine and compare the financial performance of IndiGo Airlines and Emirates, identify how their different business models influence profitability and efficiency, and evaluate their long-term financial sustainability and competitive position in the global aviation industry.

Research Methodology: The study adopts a hypothesis-based research methodology, using quantitative financial data from secondary…

This study evaluates the environmental impact of private and business aviation, with a focus on emissions generated by specific aircraft operating in Poland in 2024. Three aircraft models—Pilatus PC-12, Bombardier Challenger 350, and Dassault Falcon 900EX—were analyzed in terms of flight frequency, fuel consumption, and emissions of CO₂, CO, NOx , CHx, and soot. Data were collected daily over one year, covering 419 flights, allowing for precise mapping of route networks and operational…